Atheist Daniel Dennett - Humans naturally look for who instead of what.

This also reminds me of the way people name their cars, and then get mad at them when they break-down. We personify many things, computers, ignorance (i.e. God), cars, boats, etc. Hell (npi), when a person accidentally walks into a pole, they typically get mad at it, like it was out to get them. It's easier to personify things (using emotional labels) than to understand them.